SeeCarmel

Built as a Destination Publication

SeeCarmel was conceived, designed, developed and operated by eLab Communications as a focused destination publication for Carmel and the surrounding South Monterey Peninsula.

Rather than functioning as a generic directory, the platform was built around curated discovery, original editorial content and a strong visual point of view—bringing together places to stay, dining, shopping, wine, events and local experiences within one cohesive destination brand.

• eLab-owned media platform
• Built from the ground up
• Destination publishing
• Editorial curation
• Local discovery
• Ongoing platform operation

A Refined Digital Experience

The platform was designed around the way visitors explore Carmel—through places, experiences, recommendations and visual storytelling rather than through a conventional business-directory structure.

eLab developed the responsive website, content architecture and custom publishing tools supporting destination listings, events, editorial stories and visitor planning across desktop and mobile devices.

• Responsive website design
• Custom publishing platform
• Destination content architecture
• Places to stay
• Dining and shopping
• Events and experiences
• Mobile-first usability
• Custom content management

Editorial + Visual Storytelling

SeeCarmel is supported by original editorial content and photography produced and curated by eLab Communications.

Stories, guides and destination features are designed to capture the character of Carmel-by-the-Sea, Carmel Valley, Pebble Beach, Big Sur and nearby communities while giving visitors useful context for planning their time in the region.

The visual and editorial system gives the platform a more curated, publication-driven character than a conventional tourism directory.

• Original editorial stories
• Destination guides
• Photography
• Hospitality and lifestyle content
• Local recommendations
• Event coverage
• SEO-focused destination content

Discovery, Planning + Advertising

The platform combines editorial discovery with practical visitor-planning tools and business visibility.

SeeCarmel includes curated listings, events and trip-planning functionality designed to help visitors move from inspiration to action, while also providing hospitality businesses, attractions and local organizations with advertising and featured-placement opportunities.

The platform also shares selected underlying data and functionality with other eLab-developed systems, including WhatsUpMonterey, allowing the two publications to remain distinct while benefiting from eLab’s broader publishing technology ecosystem.

• Curated listings
• Event discovery
• Trip-planning tools
• Advertising placements
• Featured business visibility
• Cross-platform publishing infrastructure
• Shared eLab data architecture