Reach Monterey Bay Locals & Visitors
eLab Communications helps businesses reach local residents, visitors and highly engaged Monterey Peninsula audiences through digital media, destination platforms, content and targeted advertising campaigns.
Local Media. Digital Advertising. Content. Campaigns. Audience Reach.
Local Advertising Works Better With Local Context.
Monterey Bay is not one audience. Residents, weekend visitors, luxury travelers, food-and-wine audiences, automotive enthusiasts and event attendees behave differently. Effective local advertising starts by understanding who the business actually needs to reach.
Local Residents
Ongoing awareness, dining, professional services, retail and community businesses.
Visitors & Travelers
Hospitality, restaurants, attractions, shopping, experiences and tourism.
Automotive Audiences
Monterey Car Week, collector automotive and motorsports-related campaigns.
Event Audiences
Festivals, ticketed experiences, openings, launches and seasonal events.
Reach Audiences Through eLab-Owned Media.
eLab operates established local digital platforms that connect visitors and residents with Monterey Peninsula businesses, events, dining and experiences.
WhatsUpMonterey
Regional media, tourism, events and advertising platform serving Monterey County audiences.
Explore WhatsUpMonterey AdvertisingSeeCarmel
Curated destination and lifestyle platform focused on Carmel and surrounding visitor experiences.
Explore SeeCarmel Advertising
Start With Who Needs to See It.
Local media should be selected around the customer, geography, timing and business objective rather than simply buying the same package every month.
Advertising Built Around the Audience.
Display Advertising
Premium placements across relevant local digital properties.
Sponsored Content
Editorial-style branded storytelling when appropriate and clearly disclosed.
Event Promotion
Visibility around local events, launches and experiences.
Destination Advertising
Reach travelers actively exploring Monterey and Carmel.
Email Campaigns
Direct audience communication where approved lists and placements are available.
Social Media Promotion
Paid and organic campaign support through relevant channels.
Integrated Local Campaigns
Combine digital placements, content, photography, video, social and advertising.
Go Beyond a Single Placement.
Owned-media placements can be combined with paid search, paid social and campaign landing pages when a broader audience or more measurable conversion path is needed.
Strong Local Categories
Better Advertising Needs Better Creative.
The placement only creates the opportunity to be seen. Photography, video, messaging and design determine whether the audience actually notices and responds.
- ■Display Creative
- ■Photography
- ■Video Production
- ■Reels / Vertical Video
- ■Sponsored Content
- ■Landing Pages
- ■Campaign Messaging
Monterey Car Week Creates a Different Audience Opportunity.
During Monterey Car Week, the region attracts automotive enthusiasts, collectors, luxury audiences, media and visitors from around the world. Campaign strategy, content and placements should reflect that temporary shift in audience and competition.
Reach People While They Are Deciding What to Do.
Destination media can reach audiences while they are actively choosing where to eat, stay, shop and spend their time—creating a different opportunity from broad untargeted awareness advertising.
Make Local Advertising Measurable Where Possible.
Reporting capabilities depend on the media placement and platform.
- ■Impressions
- ■Clicks
- ■Landing-Page Visits
- ■Inquiries
- ■Reservations
- ■Registrations
- ■Purchases
- ■Campaign Conversions
Best for Businesses That Depend on Monterey Bay Audiences.
Local Reach or Broader Growth?
Some businesses primarily need Monterey Bay customers. Others are trying to reach audiences across California or nationally. We can help determine when local media should be the focus and when search, paid social or broader digital advertising should be added.
Need to Reach Monterey Bay?
Tell us who you are trying to reach, what you want them to do and when the campaign needs to run. We’ll recommend the right local media and campaign approach.