Prancing Ponies Foundation

Supporting the Mission

eLab Communications supported the Prancing Ponies Foundation over multiple years as part of its Monterey Car Week presence, contributing media and promotional support that helped bring greater visibility to the organization and its mission.

The relationship reflected eLab’s broader commitment to supporting community organizations and women-focused initiatives while applying professional media and storytelling capabilities in a high-profile automotive environment.

• Multi-year community support
• Monterey Car Week visibility
• Mission-focused storytelling
• In-kind media and promotional support
• Women in automotive coverage

Event Coverage + Storytelling

eLab produced original photography and video coverage around the Foundation’s Monterey Car Week activities, documenting the people, vehicles, fashion and atmosphere surrounding the event.

Coverage included interviews, event highlights and recap storytelling designed to give the Foundation polished visual content that could extend the experience beyond the event itself.

• On-site photography
• Video production
• Event highlights
• Participant interviews
• VIP and fashion-show coverage
• Post-event recap content

Amplification Across eLab Media

The Foundation’s event coverage was amplified through eLab-owned media and social channels, including WhatsUpMonterey and Monterey Car Week-focused publishing.

Pre-event promotion, event-day coverage and post-event storytelling helped place the Foundation within the broader Monterey Car Week conversation while connecting its mission with automotive, local and visitor audiences.

• WhatsUpMonterey promotion
• Monterey Car Week media exposure
• Pre-event promotion
• Event-day coverage
• Post-event storytelling
• Social amplification through eLab-owned channels