Monterey’s Old Fisherman’s Wharf

A Digital Destination for the Wharf

eLab Communications designed and developed the digital presence supporting Monterey’s Old Fisherman’s Wharf as a visitor destination.

The website brings together dining, shopping, whale watching, ocean activities, events, transportation information and other visitor resources within one central destination experience.

The goal is practical as well as promotional: help visitors understand what the Wharf offers, plan their visit and move easily between the many businesses and experiences that make up the destination.

• Destination website design and development
• Visitor information architecture
• Dining and shopping content
• Whale watching and ocean activities
• Event information
• Responsive visitor experience

Ongoing Digital Stewardship

The relationship extends beyond the original website build.

eLab Communications continues to provide web consulting, technical guidance and platform support as the Wharf’s digital needs evolve, helping maintain a reliable destination presence for visitors, merchants and the Association.

The site operates within managed cloud infrastructure overseen as part of the broader digital relationship.

• Ongoing web consulting
• Platform support
• Technical guidance
• Website maintenance
• Managed cloud infrastructure
• Digital continuity

Email Marketing to an Established Audience

Email remains an important communications channel for the Wharf, giving the Association a direct way to reach people interested in Monterey waterfront experiences, events and seasonal activity.

eLab Communications manages email marketing to an audience of more than 25,000 subscribers, supporting destination communications and helping keep the Wharf connected with visitors beyond a single website visit.

• 25,000+ email subscribers
• Managed email marketing
• Visitor communications
• Event announcements
• Seasonal messaging
• Direct audience engagement

Supporting an Active Waterfront Destination

The Wharf is a continuously changing destination, with restaurants, merchants, events, seasonal activities and visitor information that need to remain accessible throughout the year.

eLab’s ongoing role connects the website, cloud infrastructure, email communications and technical consulting into one dependable digital foundation supporting the Fisherman’s Wharf Association and its visitor-facing presence.

• Destination content support
• Event communications
• Seasonal updates
• Visitor information
• Association web support
• Ongoing digital consulting