Education · Integrated Campaign · Video Production Monterey College of Law
A multi-campus recruitment campaign combining strategy, original video production, broadcast creative and digital content to tell authentic student stories across four California campus markets.
Creative Strategy
Scriptwriting & Messaging
On-Location Video Production
Voiceover & Audio Production
Multi-Format Campaign Assets
Regional Outreach Direction
Founded in 1972, Monterey College of Law is a nonprofit California-accredited law school with its flagship campus in Seaside and additional campuses in Bakersfield, San Luis Obispo and Santa Rosa. Its multi-campus structure created the need for a campaign that could maintain one institutional identity while speaking authentically to distinct regional audiences.
Monterey College of Law engaged eLab Communications to develop a unified recruitment campaign supporting its multi-campus presence across California. The creative needed to communicate one recognizable institutional identity while giving each campus enough flexibility to connect with prospective students in its own regional market.
eLab developed the campaign concept, messaging approach and scripts, coordinating creative for Monterey, Bakersfield, Santa Rosa and San Luis Obispo while maintaining a consistent visual and editorial direction across the campaign.
- Campaign concept development
- Scriptwriting and messaging
- Four-campus creative coordination
- Student recruitment communications
- Cross-market brand consistency
The campaign was built around original interviews and campus-based storytelling rather than generic institutional advertising. Production included student and graduate interviews, classroom and campus footage, professional B-roll and location-specific material designed to represent the character of the college and its different campus communities.
eLab managed the creative production process from concept and on-location filming through editing, motion graphics, color grading, voiceover and final post-production.
- On-campus filming
- Student and graduate interviews
- Professional B-roll
- Video editing and post-production
- Motion graphics
- Color grading
- Voiceover production
Built for Multiple Channels
The campaign was designed to work across broadcast and digital environments rather than as a single-format commercial. eLab produced video assets in 16:9, 4:5 and 9:16 formats for use across television, streaming and social media.
eLab also developed radio commercials and voiceover-driven audio creative that extended the campaign message beyond video, creating a coordinated set of production-ready assets while maintaining consistent messaging across campuses, regional markets and formats.
- Television commercial production
- Streaming video creative
- Social media creative
- 16:9, 4:5 and 9:16 deliverables
- Radio commercial production
- Voiceovers
- Multi-format campaign assets
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