Monterey Peninsula Chamber of Commerce

A Second-Generation Digital Experience

The Monterey Peninsula Chamber of Commerce had already worked with eLab Communications on an earlier website when the organization returned for a second-generation digital experience.

eLab redesigned and developed the Chamber’s online presence around clearer communication, responsive access and a more contemporary visual system. The project combined website strategy, UX/UI, photography, video and content planning to create a stronger digital foundation for members, businesses and the broader community.

• Second-generation website by eLab
• Website strategy and architecture
• UX/UI design
• Responsive and mobile-friendly development
• Photography and video production
• Content architecture
• Updated visual presentation

ChamberDesk + Member Content

For part of the engagement, the Chamber’s digital presence was powered by ChamberDesk, eLab Communications’ proprietary platform for associations and membership organizations.

The platform supported content publishing, member and business information, event-related content and administrative workflows while giving the Chamber a flexible foundation for managing its digital presence.

• ChamberDesk platform
• Content management
• Member and business information
• Event and community content
• Administrative workflows
• Digital publishing tools

Content, Advertising + Communications

The relationship extended beyond website development into broader communications and marketing support.

eLab produced photography and video content, supported social and content strategy, developed digital advertising initiatives and contributed to public relations and community messaging designed to strengthen the Chamber’s visibility and member communications.

• Photography
• Video production
• Content marketing
• Social media strategy
• Digital advertising
• Public relations
• Community messaging
• Analytics and optimization

COVID-19 Business Relief Application

During the COVID-19 emergency, the City of Monterey and the Monterey Peninsula Chamber of Commerce participated in a local communications and relief effort supporting businesses affected by the shutdowns.

eLab Communications contributed to the response by developing a custom web application that allowed local businesses to submit relief-funding applications online. The system captured applicant information and provided reporting and export tools so the participating organizations could review the submitted data and continue the grant-selection process offline.

eLab also produced supporting video communications to help explain and promote the relief program.

• Custom relief application
• Online business applications
• Applicant data capture
• Reporting tools
• Data export functionality
• Rapid-response development
• Supporting video communications

A Design That Continued Forward

The Chamber later transitioned to another technology platform while continuing to use the website design, visual direction, video and other digital assets originally created by eLab Communications.

The engagement reflects the broader role eLab played across the Chamber’s digital presence—from platform design and content production to marketing communications and custom technology developed for an extraordinary community need.

• Original eLab website design retained
• Visual direction retained
• eLab-produced video assets retained
• Long-term digital foundation