Mohr Imports

A Second-Generation Automotive Experience

Mohr Imports has worked with eLab Communications across two generations of its website, evolving the digital experience as both the collector-car market and customer expectations have changed.

The current platform combines a refined automotive presentation with responsive usability, structured vehicle content and a flexible technical foundation designed around Mohr Imports’ sales and consignment business.

• Two generations of website design and development
• Automotive UX/UI
• Responsive and mobile-friendly development
• Luxury digital presentation
• Vehicle-focused content architecture
• Ongoing platform evolution

Custom Inventory Web Application

At the center of the Mohr Imports digital platform is a custom inventory web application built by eLab Communications and integrated directly with the public website.

The system manages vehicles currently offered for sale, consigned inventory and previously sold automobiles, creating a structured database that supports both day-to-day inventory administration and the public-facing vehicle experience.

Vehicle information can be managed centrally and presented through detailed inventory pages designed for the documentation and visual depth expected in the collector-car market.

• Custom inventory management application
• Vehicles for sale
• Consigned vehicle records
• Sold vehicle archive
• Centralized vehicle database
• Detailed vehicle presentation
• Automated inventory publishing workflows

Built for the Collector-Car Market

The platform was designed around the way rare, classic and investment-grade automobiles are researched and evaluated online.

Mohr Imports’ role as a Bring a Trailer Local Partner adds another important dimension to its digital presence, with vehicles moving between private sales, consignment activity and auction opportunities while the Mohr Imports website maintains a permanent branded presentation and historical record.

eLab’s work gives the company a digital environment that supports both its own inventory and its broader presence within the collector-car marketplace.

• Collector-car presentation
• Sales and consignment workflows
• Historical sold inventory
• Bring a Trailer Local Partner positioning
• High-detail vehicle content
• Automotive brand consistency

Search, Analytics + Ongoing Strategy

eLab Communications continues to support Mohr Imports with digital consulting, search strategy, analytics and ongoing platform guidance.

The work includes monitoring and improving the website’s digital performance, supporting content and inventory presentation, and helping the platform evolve alongside changing customer behavior, automotive search patterns and Mohr Imports’ broader marketing priorities.

• SEO and search strategy
• Content guidance
• Analytics and reporting
• Digital performance review
• Strategic consulting
• Ongoing platform improvement