Mecum Auctions

Brand Amplification During Car Week

eLab supported Mecum Auctions with targeted visibility across Monterey Car Week Guide and WhatsUpMonterey, two eLab-owned media platforms serving audiences actively planning, attending and following Monterey Car Week.

The engagement focused on increasing visibility around Mecum’s Monterey auction presence through digital advertising, editorial integration and cross-promotion within relevant Car Week content.

• Monterey Car Week Guide advertising
• WhatsUpMonterey advertising
• Car Week event marketing
• Cross-platform brand visibility
• Automotive audience targeting

Editorial + Podcast Storytelling

Beyond advertising placement, eLab developed editorial content around Mecum’s Car Week presence and produced podcast interviews through Monterey Car Week Guide, creating opportunities for the brand to tell its story in a more conversational, content-driven format.

This extended Mecum’s visibility beyond conventional display advertising while reinforcing its presence within the broader Monterey Car Week conversation.

• Podcast interviews
• Editorial storytelling
• Car Week content integration
• Event-focused brand coverage

Co-Produced Video Content

During recent on-site visits, eLab and Mecum collaborated on video content designed to capture the auction atmosphere and extend the event story across digital channels.

These co-produced videos added a more immediate visual layer to the campaign and complemented the advertising and editorial coverage surrounding the event.

• On-site video production
• Collaborative content development
• Event atmosphere and storytelling
• Digital video assets