Automobilia Collectors Expo

Building the Event Experience

eLab Communications helped develop Automobilia Collectors Expo as a distinctive Monterey Car Week experience centered on automotive history, rare collectibles and the culture surrounding the automobile.

The engagement spans the event’s brand identity and digital presence through the physical event environment, creating a consistent system across website, marketing materials, signage, media and guest communications.

• Event concept and development
• Brand identity
• Logo and visual system
• Website design and development
• Print and digital collateral
• Event signage
• Guest communications

Ticketing + Event Commerce

The ACE digital experience includes the transactional systems required to move visitors from event discovery to registration and purchase.

eLab developed the website, ticket-purchase experience and supporting e-commerce workflows used for event access and related transactions, creating a unified branded experience across desktop and mobile devices.

• Online ticket sales
• Event e-commerce
• Responsive purchase experience
• Transaction workflows
• Ticket administration
• Sponsorship and event-sales support

Technology Behind the Event

ACE also relies on custom eLab technology during the live event itself.

eLab provides event-management tools used by the welcome and operations teams for attendee check-in, identity and credential verification, ticket validation and on-site sales. The system supports both desktop and mobile workflows so staff can operate from multiple points throughout the event environment.

The result is a connected experience between advance ticketing and the operational technology used on site.

• Custom event operations system
• Attendee check-in
• Identity and credential verification
• Ticket validation
• Desktop operations
• Mobile operations
• On-site POS and sales
• Event-day technical support

Marketing + Media Production

The event is supported by a multi-channel marketing and media program managed by eLab Communications.

eLab develops advertising creative, coordinates media buying, produces photography, video and audio content, manages public relations and supports the event through print, digital, social and on-site media.

This integrated approach allows the event brand, promotional campaign and event-day storytelling to operate as one connected communications system.

• Digital advertising
• Print advertising
• Media planning and buying
• Photography
• Video production
• Audio production
• Public relations
• Social and digital promotion
• On-site media coverage

Automobilia Live Auction Operations

The Automobilia Live Auction adds another operational layer to the event experience.

eLab manages the digital auction workflow around the event, including configuration and administration of the third-party online auction platform, staff preparation and training, and operational support surrounding the live auction.

While the underlying auction software is provided by a third-party technology provider, eLab manages the platform for the event and helps ensure the team is prepared to use it effectively.

• Online auction platform management
• Auction configuration
• Staff training
• Digital lot administration
• Operational preparation
• Event-day platform support