Founder, CEO & Executive Producer
Will Elkadi is an entrepreneur, technology and marketing executive, and executive producer whose experience spans digital media, communications, hospitality, automotive, events and creative production. As founder of eLab Communications, he leads the company’s strategy across digital experiences, content, technology and growth.
Will’s background spans entrepreneurship, digital platforms, marketing, communications and hands-on production. That combination gives him a practical perspective on how technology, creative work and business strategy need to operate together—not as separate disciplines.
His work has included premium websites and digital platforms, custom business systems, media properties, content production, hospitality marketing, tourism, automotive experiences, social strategy, advertising and technology-driven business initiatives.
Strategy and direction for premium websites, digital platforms, web applications, CMS architecture, APIs, databases, automation and connected digital systems.
Explore Digital ExperiencesCreative direction across social media, photography, video, studio production, podcasting, audio, branded content and campaigns.
Explore ContentMarketing strategy, SEO, advertising, social media management, integrated campaigns, audience growth and business development.
Explore GrowthWill remains closely involved in strategy, creative direction, digital development and production. Rather than operating through layers of traditional agency account management, eLab is structured around direct leadership and a specialized network of developers, designers, producers, strategists and creative professionals selected around each project.
That structure allows eLab to stay agile while assembling the right combination of expertise for each engagement.
Beyond client work, Will has created and operated businesses, digital platforms, media properties and event brands of his own. That experience gives him firsthand perspective on audience development, product strategy, technology, advertising, sponsorship, content, operations, revenue generation and the realities of building something people actually use.
Digital experiences, content & growth agency.
Regional media, tourism and advertising platform.
Destination-focused platform for Carmel discovery.
Technology-driven language services.
Automotive media and event platform.
Premium automotive & hospitality experience.
Collector automotive exhibition platform.
Established eLab Communications to bring technology, marketing and communications together for businesses and organizations.
Expanded into technology-driven language and multilingual communications services.
Developed a membership-management software/platform initiative, reflecting an early move into custom web applications and business systems.
Built a regional media, tourism, events and advertising platform serving Monterey County audiences and businesses.
Created a destination-focused digital platform centered on Carmel travel, dining, lifestyle and local discovery.
Expanded into the collector automotive industry through a dedicated exhibition and event platform associated with Monterey Car Week.
Created and executive produced a premium automotive and hospitality experience for Monterey Car Week, integrating branding, digital, content and live production.
Digital platforms, premium websites, custom systems, CMS architecture, APIs, databases, SaaS, automation and technology strategy.
Brand strategy, campaigns, social media, advertising, content, media relations and integrated marketing.
Restaurants, destination platforms, tourism marketing, guest-focused digital experiences, social media and professional content production.
Monterey Car Week, collector automotive experiences, automotive media, exhibitions, events and campaigns.
Concept development, branding, guest experience, entertainment, production, digital marketing and event execution.
Video, photography, audio, studio production, content development and creative direction.
Based on the Monterey Peninsula, Will has built deep experience in a region shaped by hospitality, tourism, luxury, automotive culture and world-class events. Those roots provide eLab with valuable industry perspective while its technology, strategy and production capabilities are designed to serve organizations throughout California and beyond.
Monterey Car Week has provided a unique intersection of automotive culture, hospitality, luxury, media and live experience. Through digital platforms, automotive media, exhibitions and original event concepts, Will has developed firsthand experience working within that ecosystem.
Monterey Car Week Guide • Piazza Motor Nights • Automobilia Collectors Expo • Selected automotive digital/content projects
As Executive Producer, Will’s role extends beyond digital strategy into the way ideas are experienced in the real world. That can include creative direction, video and content production, studio work, event concepts, guest experience and coordinating the many disciplines required to bring an idea to life.
The approach is straightforward: understand the business first, then determine the right combination of strategy, technology, content and execution. The goal is not to add complexity—it is to create systems, experiences and communications that work better.
Technology should solve a real business or audience need.
Design, content and technology need to perform outside the presentation deck.
Platforms, audiences and technology change. Strong strategy should be able to evolve with them.
Will has participated in business, technology, education and community initiatives throughout the Monterey Peninsula and has served in roles including speaker, advisor, judge and industry participant across entrepreneurial, marketing and technology programs.
Community and industry involvement records will appear here once verified.
A long-term digital and marketing partnership spanning two generations of websites, custom lead-generation and private dining automation, original content, advertising, media buying and ongoing growth.
A complete brand, digital and campaign system for an immersive New Year’s Eve experience—combining identity, concept visualization, website and reservation UX, campaign creative, public relations, media buying and conversion-focused event storytelling.
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A Monterey Car Week opening-night experience supported by a complete brand, digital and campaign system spanning identity, website and ticketing, automotive storytelling, advertising, public relations, media and guest communications.
An eLab-owned destination publication built from the ground up for Carmel and the surrounding region, combining custom publishing technology, editorial storytelling, photography, local discovery, trip planning, events and advertising.
Operating digital brands and ventures of his own gives Will a different perspective on agency work. Decisions are evaluated not only from a creative standpoint, but also through the realities of traffic, audience behavior, operations, advertising, revenue and long-term maintenance.
Have a digital platform, content initiative, production project or growth challenge in mind?