Will Elkadi
Founder, CEO & Executive Producer
Will Elkadi is an entrepreneur, technology and marketing executive, and executive producer whose experience spans digital media, communications, hospitality, automotive, events and creative production. As founder of eLab Communications, he leads the company’s strategy across digital experiences, content, technology and growth.
Built at the Intersection of Business and Technology
Will’s background spans entrepreneurship, digital platforms, marketing, communications and hands-on production. That combination gives him a practical perspective on how technology, creative work and business strategy need to operate together—not as separate disciplines.
His work has included premium websites and digital platforms, custom business systems, media properties, content production, hospitality marketing, tourism, automotive experiences, social strategy, advertising and technology-driven business initiatives.
What He Leads Today
Digital Experiences
Strategy and direction for premium websites, digital platforms, web applications, CMS architecture, APIs, databases, automation and connected digital systems.
Explore Digital ExperiencesContent
Creative direction across social media, photography, video, studio production, podcasting, audio, branded content and campaigns.
Explore ContentGrowth
Marketing strategy, SEO, advertising, social media management, integrated campaigns, audience growth and business development.
Explore GrowthFounder-Led. Hands-On.
Will remains closely involved in strategy, creative direction, digital development and production. Rather than operating through layers of traditional agency account management, eLab is structured around direct leadership and a specialized network of developers, designers, producers, strategists and creative professionals selected around each project.
That structure allows eLab to stay agile while assembling the right combination of expertise for each engagement.
Entrepreneurial by Nature
Beyond client work, Will has created and operated businesses, digital platforms, media properties and event brands of his own. That experience gives him firsthand perspective on audience development, product strategy, technology, advertising, sponsorship, content, operations, revenue generation and the realities of building something people actually use.
eLab Communications
Digital experiences, content & growth agency.
WhatsUpMonterey
Regional media, tourism and advertising platform.
SeeCarmel
Destination-focused platform for Carmel discovery.
Language Technology Solutions
Technology-driven language services.
Monterey Car Week Guide
Automotive media and event platform.
Piazza Motor Nights
Premium automotive & hospitality experience.
Automobilia Collectors Expo
Collector automotive exhibition platform.
Selected Milestones
Founded eLab Communications
Established eLab Communications to bring technology, marketing and communications together for businesses and organizations.
Language Technology Solutions
Expanded into technology-driven language and multilingual communications services.
ChamberDesk
Developed a membership-management software/platform initiative, reflecting an early move into custom web applications and business systems.
WhatsUpMonterey
Built a regional media, tourism, events and advertising platform serving Monterey County audiences and businesses.
SeeCarmel
Created a destination-focused digital platform centered on Carmel travel, dining, lifestyle and local discovery.
Automobilia Collectors Expo
Expanded into the collector automotive industry through a dedicated exhibition and event platform associated with Monterey Car Week.
Piazza Motor Nights
Created and executive produced a premium automotive and hospitality experience for Monterey Car Week, integrating branding, digital, content and live production.
Selected Experience
Digital & Technology
Digital platforms, premium websites, custom systems, CMS architecture, APIs, databases, SaaS, automation and technology strategy.
Marketing & Communications
Brand strategy, campaigns, social media, advertising, content, media relations and integrated marketing.
Hospitality & Tourism
Restaurants, destination platforms, tourism marketing, guest-focused digital experiences, social media and professional content production.
Automotive & Motorsports
Monterey Car Week, collector automotive experiences, automotive media, exhibitions, events and campaigns.
Experiential & Events
Concept development, branding, guest experience, entertainment, production, digital marketing and event execution.
Creative Production
Video, photography, audio, studio production, content development and creative direction.
Monterey Roots. Broader Reach.
Based on the Monterey Peninsula, Will has built deep experience in a region shaped by hospitality, tourism, luxury, automotive culture and world-class events. Those roots provide eLab with valuable industry perspective while its technology, strategy and production capabilities are designed to serve organizations throughout California and beyond.
Automotive, Culture & Experience
Monterey Car Week has provided a unique intersection of automotive culture, hospitality, luxury, media and live experience. Through digital platforms, automotive media, exhibitions and original event concepts, Will has developed firsthand experience working within that ecosystem.
Monterey Car Week Guide • Piazza Motor Nights • Automobilia Collectors Expo • Selected automotive digital/content projects
From Strategy to Production
As Executive Producer, Will’s role extends beyond digital strategy into the way ideas are experienced in the real world. That can include creative direction, video and content production, studio work, event concepts, guest experience and coordinating the many disciplines required to bring an idea to life.
How He Works
The approach is straightforward: understand the business first, then determine the right combination of strategy, technology, content and execution. The goal is not to add complexity—it is to create systems, experiences and communications that work better.
Business Before Features
Technology should solve a real business or audience need.
Build for the Real World
Design, content and technology need to perform outside the presentation deck.
Stay Adaptable
Platforms, audiences and technology change. Strong strategy should be able to evolve with them.
Community & Industry Involvement
Will has participated in business, technology, education and community initiatives throughout the Monterey Peninsula and has served in roles including speaker, advisor, judge and industry participant across entrepreneurial, marketing and technology programs.
Community and industry involvement records will appear here once verified.
Building From Both Sides of the Table
Operating digital brands and ventures of his own gives Will a different perspective on agency work. Decisions are evaluated not only from a creative standpoint, but also through the realities of traffic, audience behavior, operations, advertising, revenue and long-term maintenance.
Start a Conversation.
Have a digital platform, content initiative, production project or growth challenge in mind?