Meet the CEO Serial Entrepreneur. King of Operations.

The Entrepreneurial Leader

Will Elkadi is a serial entrepreneur and technology leader with over two decades of experience in marketing and communications. In 2001, he founded eLab Communications with a vision to help businesses leverage technology for growth and innovation.

Under his leadership, eLab Communications has evolved into a leading marketing and communications agency, serving startups, enterprises, and Fortune 500 companies. His portfolio includes high-profile projects for Apple, California State University, the Department of Defense, NATO, Microsoft, and Pebble Beach Concours d’Elegance.

Will specializes in integrating media and technology to enhance brand engagement, digital communication, and business performance. He is passionate about guiding businesses through digital transformation and achieving sustainable growth in an ever-changing landscape.

Beyond eLab Communications, Will serves on several technology, educational, and consulting advisory boards and is an active member of the Monterey County Convention and Visitors Bureau, Carmel Chamber of Commerce, and CSUMB Alumni Association.

Recognized for his entrepreneurial vision and industry expertise, Will is a sought-after speaker and advisor, sharing insights on marketing strategy, digital innovation, and business growth.

Career Highlights

Entrepreneurship & Business Leadership

Marketing, PR & Media

  • 2024 - Media Consultant for KMBY Radio
  • 2021 - PR & Media Consultant to over 50 restaurants, hotels, and events
  • 2020 - Marketing Communications Consultant for Monterey Peninsula Chamber of Commerce

Technology & Innovation

  • 2024 - Implementing AI-driven marketing automation for smarter audience targeting, predictive analytics & content optimization
  • 2011 - Google G Suite Partner
  • 2010 - Apple Developer Program Member
  • 2009 - Business Partner at Microsoft Partner Network©
  • 2003 - Director of the Instructional Technology Center at the Department of Defense

Speaking Engagements & Thought Leadership

  • 2019 - Guest Speaker at Good Morning Pacific Grove
  • 2018 - Guest Speaker at Pacific Grove Chamber of Commerce Local Marketing Forum
  • 2013 - Panel of Experts Speaker at 2nd Annual Small Business Week Seminar in Silicon Valley
  • 2010 - Guest Speaker at California State University, Monterey Bay
  • 2010 - Guest Speaker on Monterey’s "Your Town" TV Program

Awards & Industry Recognition

  • 2024 - Recognized as a key media partner for Monterey Car Week, leading event promotions, media productions, PR, and creating exclusive events
  • 2023 - Honored for contributions to the Automobilia Collectors industry, advancing collector car culture through online auctions, media, and events
  • 2013 - eLab Communications Named One of Constant Contact's 2013 Solution Provider All Stars

Community Involvement & Judging Panels

  • 2023, 2016 - Judge at Startup Monterey Bay
  • 2017 - Judge at Startup Weekend Monterey Bay
  • 2017 - Judge at AIM for Mental Health Awareness Ad Contest
  • 2016 - Judge at Startup Challenge Monterey Bay
  • 2014 - Member of the Economic Vitality Committee at Monterey Peninsula Chamber of Commerce
  • 2009 - Co-Chair of the Monterey Peninsula Chamber of Commerce Technology Committee

CEO Will Elkadi on...
... success:

Love and have fun with what you do. By having a purpose and surrounding yourself with people who are willing to lift you higher, the sky is the limit!

... giving an opportunity

Our talented team has the opportunity to directly question things, learn and engage in decisions... We empower our workforce.

... the future

Proud of our past and present achievements, what excites me is our future plans for new engaging services and solutions.